800-CEO-READ Blog

Our valentine to you...

Happy Valentine's Day!

We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.

You'll hear from:

1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
   by Annette Simmons
   
2. Treasure Hunt: Inside the Mind of the New Customer
   by Michael J. Silverstein
   
3. Emotional Design: Why We Love (or Hate) Everyday Things
   by Donald A. Norman
   
4. The Experience Economy: Work is Theatre & Every Business is a Stage
   by B. Joseph Pine and James H. Gilmore
   
5. The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
   by Robyn Waters
   
6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
   by John Zagula
   
7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
   by Fred Senn
   
8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
   by Greg Stielstra
   
9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
   by Katya Andresen

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Here is an excerpt from Andrea’s essay, “Make Marketing Superfluous�, inspired by reading The Experience Economy and talking with the authors, Pine and Gilmore, founders of Strategic Horizons, LLP.

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Here’s another tidbit from “Zen and Countertrends�, written after Andrea read The Trendmaster’s Guide and spoke with Robyn Waters, former Vice President of Trend, Design and Development for Target.

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Happy Valentine's Day! Click here to download your copy of the e-book (our valentine).

p.s. feel free to share the marketing love; here's the link: http://www.800ceoread.com/blog/9MindsonMarketing.pdf