800-CEO-READ Blog

Learn from Nine Minds on Marketing

There’s a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Here’s a chance to get your hands on what nine marketing thought leaders are writing about. Monday we featured it as a Boss’s Day gift and today I want to suggest it as a personal learning tool.

We worked with Andrea Learned, co-author of Don’t Think Pink: What Really Makes Women Buy—and How to Increase Your Share of the Market, to develop this e-book. For the project, Andrea read nine recent marketing books recommended by the brain trust here at 8CR, interviewed the author(s), and wrote nine essays. She did this so you can have an inside look into the latest marketing trends.

My sales pitch to you: It’s only $8.95 (cheaper than the nine books, even used).

Time: It’ll take you an hour to read, tops. Print it off or save it on your laptop for your next plane trip. Here’s a bit of what you’ll find.

The authors and books featured in the essays are:

1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
   by Annette Simmons
   
2. Treasure Hunt: Inside the Mind of the New Customer
   by Michael J. Silverstein
   
3. Emotional Design: Why We Love (or Hate) Everyday Things
   by Donald A. Norman
   
4. The Experience Economy: Work is Theatre & Every Business is a Stage
   by B. Joseph Pine and James H. Gilmore
   
5. The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
   by Robyn Waters
   
6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
   by John Zagula
   
7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
   by Fred Senn
   
8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
   by Greg Stielstra
   
9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
   by Katya Andresen

With each essay, Andrea distills the book’s main ideas and methods for application and shares how her interviews with the authors better informed their written work. Her essays are reflective, inspiring and just plain fun to read.

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Here is an excerpt from Andrea’s essay, “Make Marketing Superfluous�, inspired by reading The Experience Economy and talking with the authors, Pine and Gilmore, founders of Strategic Horizons, LLP.

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Here’s another tidbit from “Zen and Countertrends�, written after Andrea read The Trendmaster’s Guide and spoke with Robyn Waters, former Vice President of Trend, Design and Development for Target.

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Check it out.