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Hometown: Chicago
Ben McConnell is co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Dearborn 2002), a regular contributor to MarketingProfs.com, the online journal of marketing practices and know-how and an advisory board member of the Word of Mouth Marketing Association.
He also is co-author of the marketing blog Church of the Customer.
In his marketing consulting work, Ben has advised Starbucks, Microsoft, Ulta, Discovery Education, General Mills, Discovery Education, Eli Lilly, Wyndham Hotels, Freddie Mac, P&G and others.
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Creating Customer Evangelists
How Loyal Customers Become a Volunteer Sales Force
May 5, 2008 - April 2008 International Best Sellers
Feb 5, 2008 - 800-CEO-READ 2007 Best Sellers
Mar 29, 2007 - You're Already a Citizen Marketer
Jan 2, 2007 - Launching LeaveSmarter
Dec 4, 2006 - Author Pow-Wow 2006. Emphasis on the WOW.
Other sites of interest:
http://customerevangelists.typepad.com - Church of the Customer blog
http://www.creatingcustomerevangelists.com - Creating Customer Evangelists book website
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